PSDmate runs A/B tests on Etsy listings by publishing two variants and comparing their performance over a fixed fourteen-day window using daily view, favourite and sale snapshots. At the end of the window the winner is decided automatically from the accumulated data rather than from whichever looked better after two days, which is usually the one that happened to catch a weekend.
The problem this solves
Sellers change a listing photo, see a good day, and conclude the new photo won. Etsy traffic is noisy enough that two days of data tells you almost nothing, and the change gets rolled out shop-wide on the strength of a coincidence.
What it does
Two live variants
Both versions are real listings receiving real traffic, so the result reflects buyer behaviour rather than a survey.
A fixed fourteen-day window
Long enough to cover two weekends and average out a single unusual day.
Daily snapshots
Views, favourites and sales are recorded per listing per day, so the decision uses the whole window rather than the endpoints.
Automatic decision
A scheduled job settles expired tests and flags the winner without you having to remember the test was running.
Relist suggestions
Listings flagged as winners generate suggestions to build on, so a result turns into the next action instead of a note.
Where it lives in PSDmate
Dashboard → Performance and Queue. Tests are settled by a daily scheduled job.
Questions
How long does a test run?
Fourteen days. Shorter windows are dominated by day-to-day traffic noise on Etsy.
What is measured?
Views, favourites and sales, snapshotted daily per listing.
Do I have to end the test manually?
No. A scheduled job settles tests once the window closes and flags the winner.
Read more
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